Text graphic with the words "The Sweet Retreat" in large bold letters, with "The Sweet" in black on a pink background and "Retreat" in white on a red background.

A 3-night, 4-day reset for business owners ready to show up as themselves, hosted by JoJo Smith & Rosie Wilkins.

1st - 4th February 2027
Brecon Beacons

BOOK YOUR SPOT NOW

Take the time and space you need to reconnect with who the F you are, step out of ‘should’ and into ‘could’, get Clear™ on your brand and meet your new business besties.

GET ON THE WAITLIST
A group of people standing on a decorated double-decker party bus, smiling and waving, on a rural road with trees and grassy hills in the background.

WHAT IS THE SWEET RETREAT?

The Sweet Retreat is four days tucked away in the Welsh countryside where you actually get space to breathe, think, come back to yourself and work ON your business without the school run, zoom meetings, client work or the doorbell ringing.

It’s your chance to actually step fully away from the chaos of daily life and give yourself the headspace you’ve been craving; surrounded by nature, good food, good energy, women who get what it’s like to run a business and TWO sets of expert eyes on your brand & business.

The vibe: log fires, quiet mornings, real life connection, gentle structure… and clarity you haven’t felt in months.

Two women smiling and posing together outdoors, one with glasses and dark hair, the other with blonde hair, in front of a tiled mosaic wall.
An aerial view of a cluster of stone buildings with dark blue roofs, some of which have solar panels, surrounded by green lawns, trees, and a parking lot with cars; there is a colorful mural on one building that reads "Whole Lot of Love".

WHERE ARE YOU STAYING?

If we’d built this house ourselves we’d have been hard pushed to do a better job. The MOMENT we discovered this stunning barn conversion we knew we’d found the right home for the retreat we wanted to create.

Rooms are all private (unless you’re choosing to share with a buddy) and ensuite. We’re sat on the edge of a working sheep farm, looking out over the rolling hills of the Brecon Beacons. You’ll find absolute PEACE in abundance - it’s the kind of place where you exhale as you walk in the door.

We always build in time for rest, recharging and reconnection, so between sessions you’ll find a wood fired hot tub, a cute cinema room (yep, we always have movie night), and a warm fireplace. Expect blankets, candles, long chats and views for days.

Woman with blonde hair in a black swimsuit relaxing in an outdoor hot tub overlooking a rural landscape with fields and hills.
Four people sitting on a blue couch in a cozy living room, engaging in conversation. The room has a white wall with four framed black and white photographs, a stone accent wall, and wooden flooring with slippers on the floor.
A small stove with a fire burning inside, surrounded by wooden crates, with stone walls in the background.

IT’S YOUR TURN TO BE LOOKED AFTER…

We know how much you do everyday to look after the people around you. We know how much you pour into others and so at The Sweet Retreat, it’s vital to us that we pour that same level of love, care and attention back into you.

From gifts on arrival through to food that’s carefully chosen by our private chef to deeply nourish you from the inside out - the retreat is more than a ‘come and learn’. It’s a ‘come and take a load off’ space where you and your comfort are our top priority.

That means thoughtful moments, acceptance, safety, accessibility and inclusion for all.

A woman in a kitchen, preparing a meal with several plates of lasagna on the counter in front of her. The kitchen has a window with floral valance, a sink, and various kitchen utensils and items. Three disco balls are hanging from the ceiling. A sign on the counter reads, 'STAY OUT THE KITCHEN FOR SNACKS SAKE.'
Pink cups with handwritten names and hearts, placed on a wooden shelf, part of an observation station setup with a sign and decorative items in the background.

MEET YOUR CO-HOSTS

Smiling woman with glasses and tattoos, wearing a black shirt, standing in a colorful, decorated room with a neon sign that says "Good Vibes Only".
Text in a graphic reads 'BRAND / STUDIO BY DESIGN' with the words in large bold letters and a black background.

ROSIE WILKINS

Brand Strategist & Designer

I walked out of my corporate job in 2016 after my manager joked I’d be “publicly flogged” for doing something that was literally just my job. What started as a side-hustle turned into a multiple five-figure business, a 300+ team, £40K months, and a crash-course in personal brand, positioning and visibility.

In 2018, I found some self belief and stepped fully into the thing I’d actually wanted to do all along - design. What began with a six-month waitlist grew into a full brand strategy studio, and since then I’ve worked with hundreds of clients, including six- and seven-figure founders, helping them build brands that actually get them seen, heard, respected and booked.

I’m here for the woman who wants to be paid well to do the thing she’s really fucking good at.

A woman with blonde hair, wearing a black headband, black clothing, and jewelry, sitting on a red leather armchair in front of a brick wall.
Logo for CreativelyAS with the words "Go to girl for all things creative" and a crown over the letter 'S' in a playful font.

JOJO SMITH

Brand & Vision Specialist

I grew up in foster care and children’s homes, learning resilience long before I ever learned business. Those early years built my grit, my empathy, and my belief that everyone deserves to feel seen, valued and capable.

After decades in corporate, a moment where my integrity was pushed too far became my line in the sand. Walking away was terrifying, but it forced me to stop dimming my light and finally back myself. Since then, I’ve built a bold, instantly recognisable brand rooted in my REAL AF values and my signature “Sassy Not Sorry” energy.

Today, I’m a best-selling author, speaker, and the founder of The Big WishWorks CIC, supporting care leavers aged 16+ with the opportunities I once needed myself. I’ve helped hundreds of women own their story, step into their confidence, and build businesses that feel unapologetically true to them.

I’m living proof that when you stop playing by everyone else’s rules and start showing up as yourself, everything shifts.

WHAT ACTUALLY HAPPENS?

Each day has some structure, but not so much that it feels like hard work or that you don’t have time and space for yourself. It’s important you know that while sessions are structured to ensure you get the most from your stay - it’s YOUR stay, and there’s never pressure from us to attend anything.

We start each morning slowly - often with something like a guided meditation or coffee round the fire pit at sunrise (for the early birds). Breakfast is about 9 and we start our first session mid/late morning.

Each day has 2 relaxed, workshop style sessions with lots of hot seat style coaching as we work through the content.

We’ll have a movie night in the cinema room, quiet sofa chats before bed, and a special dinner evening.

You’ll also take some time with our in-house photographer to capture some content for your socials.

A group of women sitting at a large wooden table with papers, notebooks, and drinks, participating in a meeting or workshop in a brightly lit room with wooden ceiling beams and decorative balloons.
A woman with blonde hair bending over a wooden table, with brochures in front of her, in a room decorated with colorful chairs and pink, black, and white balloons, and warm hanging lights.
A woman with glasses is sleeping on a blue sofa, wrapped in a gray blanket, holding a mug, in a cozy room with stone and brick walls and a large window.

THIS IS A GREAT FIT FOR YOU, IF:

YOU WANT CLARITY & DIRECTION BUT FEEL STUCK IN THE DAY TO DAY OF YOUR BUSINESS.

You often find yourself saying “I wish I could just hit pause while I sort my shit out, and then I’ll be good to go again”

BUSINESS IS GREAT, BUT YOU’RE MISSING COMMUNITY & REAL LIFE HUMANS WHO GET YOU.

Running your business feels lonely and you need more people around you who just ‘get it’.

YOU WANT TO FEEL GROUNDED, INTENTIONAL AND CONFIDENT GOING INTO THE NEW YEAR.

Maybe 2026 is business as usual or maybe there’s something new in sight - either way, you want some confidence & intention to move forward with.

YOU’RE TIRED, OVERSTRETCHED & MENTALLY TAPPED OUT.

And you need some space away from the day to day to reconnect, find some new perspective and figure out where to go next.

YOU WANT A LOW PRESSURE WAY TO WORK ON YOUR BUSINESS, WITH EXPERT GUIDANCE.

You need something that’s not a one to one or another course, but combines expert input with space to breathe, think it through and get live feedback.

YOU JUST WANT SPACE, FRESH INSIGHT, AND TIME FOR YOURSELF.

You’re craving space to breathe, space for you, and some fresh eyes on your business to help you see what you’re missing.

WHAT DO OUR RETREATERS SAY?

At our 2025 retreat, almost HALF of our cohort had stayed with us before - and 75% of them BOOKED & paid a deposit to return in 2026.
But let’s hear in their own words, their experiences of the retreat…

WE SAVED YOU A SPOT!

Before you book your spot & pack your bags, here’s a little recap of what’s included for you:

  • Choose a private room or share a twin with your business bestie. All rooms have an ensuite.
    Stay with us from Monday 1st February - Thursday 4th February.

  • No cooking, no washing up - you’ll be fully looked after by our Private chef with any dietary requirements taken into consideration.

  • That’s at least 4 workshop sessions with your co-hosts and plenty of time for extra-curricular play & prestige fun

  • You’ll get some one on one time with our in-house photograph to capture some content for your socials

  • That’s things like the hot tub, cinema room, viewing bus, gardens, fireside corners

  • Some sassy swag on arrival, some special gifts throughout and any notebook, workbooks and resources you might need for the workshops.

  • Work aside, this is the break you’ve been needing.

BOOK YOUR
PRIVATE ROOM

£2,810

BOOK YOUR PRIVATE ROOM

Terms & Conditions Apply. Click here to read.

BOOK YOUR
TWIN ROOM

£2,222pp

BOOK A TWIN ROOM

Price is per person, based on you sharing with a business bestie. Places need to be booked at the same time.
Terms & Conditions Apply. Click here to read.